• what is advocare?

    We Build Champions® through physical and financial wellness.

    AdvoCare provides innovative nutritional, weight-management and sports performance products. The AdvoCare business opportunity empowers individuals to explore their ultimate earning potential. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.

    Our Legacy

    Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared. Guiding Principles Honor God through our faith, family and friends. Respect and strengthen the family. Believe in the dignity and the importance of the individual. Create a standard of excellence recognized as superior by the direct sales industry. Believe that honor, integrity and principles are the foundation of a great life and company. Commit to mutual loyalty and trust between AdvoCare and its Distributors. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors. Commit to ongoing personal growth and development through professional training and educational programs. Build self-esteem by promoting a sense of personal worth among all people. Continually expand our market by providing the most effective and highest quality products and service available.




    solutions for healthy
    weight management.



    vibrant energy and 
    on-the-go nutrition.


    nutrition for a healthy 
    and balanced lifestyle.

    Performance elite

    advanced sports
    nutrition made easy.

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